Eye care system consists of opticians, ophthalmic assistants, technicians, optometrists, and ophthalmologist. Every service provider has distinct role and skill to deliver effective and quality eyecare. Each element of this system works in sync directly or indirectly.
As technology is evolving at very high pace, everyone in the system needs to update and upgrade itself. It is not up to ones desire to get updated but it is a compulsion due to huge competition and technological advancements in eyecare field.
Dispensing optics is one of the critical areas in primary eye care. The technological advancement is break neck and optical sector is evolving never before. Lot of organized optical retail stores is entering India along with local stores. The competition posed by organized retail sector is huge. Online retailing is booming and India is one of the fastest growing online marketplaces in the world.
If standalone optician wants to survive in this killing area, he or she needs to upgrade in area of dispensing optics. The up-gradation will give him an edge over the competition by upgrading his skill in technical and clinical areas like progressive lenses, measurements, product knowledge and understanding of product, scientific terminology etc.
Today’s customer is tech savvy. They go online and check the products, features and prices and then go to their family optician. If family optician provides them with cutting edge service and displays his proficiency then they buys from him else they go to somebody who is capable of fulfilling their expectations.
This scenario has created a huge need for upgradation. The certification from renowned institute gives primary window to the customer to be assured of optician’s technical standing. This creates the very first impression of optician on customers mind.
Today’s competition is not for market share but for mind share. The Optician, who has large mind, never fears any competition and survives. Today’s optician is not a seller of frames and lenses but he is a solution provider to his customers.
Thus it is very critical to upgrade and use that knowledge in daily practice.

• Certification
• Refined skill in dispensing
• Product selection & understanding
• Better customer service
• Technical vocabulary
• Shifts from seller of spectacle to solution provider & consultant.
• Better understanding of competition.
• Positive image of your firm in customer’s eye.
• High level of confidence  due to technical proficiency